Welcome to Joann Serafini Ross

New Board of Director

Joann Serafini Ross is a native of Albany, New York and holds a BA in Communications from SUNY, New Paltz, New York. Her varied and diverse career has been filled with hard work and great experiences, all culminating in her current leadership and mentoring roles.


Currently, Mrs. Serafini Ross owns and runs Shibumi Knoll Vineyards, located in St. Helen, CA, and HMI Cardinal, a manufacturing company headquartered in Louisville, Kentucky with over 600 employees. Originally purchased in 1970 by her late husband, Don Ross, HMI Cardinal began as Hoskin & Muir in 1946 and remains today the largest shower door manufacturer in the US with seven locations across the country.


Prior to his passing in 2016, the couple created Shibumi Knoll in 2013. The name Shibumi comes from their favorite book, which translates into the Japanese concept of “effortless perfection.” The vineyard produces 1,000 total cases of estate Cabernet, Chardonnay, and Pinot Noir. The 2005 vintage of Chardonnay received the highest score of the decade for chardonnay with 97 points from the Wine Spectator, putting Shibumi Knoll on the map.


With an extensive career in advertising, marketing, sales and management, Mrs. Serafini Ross has worked for companies including ABC Entertainment, Petersen Publishing, The Oakland Tribune, a Motorola manufacturing company and SBC Wireless. She is passionate about all aspects of her life and has developed a strong core of business principles over the years that have guided her to success.


Always be positive.

The toughest times provide the greatest opportunity for growth and success.

Sales run the business.

Be relentless in stimulating progress towards tangible results and achievement.

Be deeply passionate.

Confront brutal facts.

The right technologies accelerate momentum.

Practice attention to detail and follow a pattern of discipline.

Treat others with respect.

Have fun at what you do.


As an avid hiker and kayaker, Mrs. Serafini Ross is an outdoors enthusiast and adventure seeker. She is deeply committed to animal advocacy and is creating a fund to assist local families for the veterinary care of their pets. Featured in Wine Country Women of Napa Valley, Mrs. Serafini Ross is passionate about helping others and is strong supporter of both the MD Anderson Cancer Center in Houston, Texas, and her alma mater, Albany Academy for Girls, the oldest all girls’ school in the country founded in 1815.

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 Reduce Pain. Increase Mobility + Function. Improve Quality of Life.

All the research conducted through the Napa Medical Research Foundation, a 501(c)(3) nonprofit organization, is fully funded through generous donations received from individuals and family foundations.

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